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"You can throw a vest over it, you can throw a jean jacket over it, you can change the color or style of hijab to kind of—it's wearing one item a bunch of different ways," she adds. To her, Ramadan style is all about finding something that's "really easy to wear." Though the maxidresses are a consistent hit with Louella's audience, Muhammad notes that the brand also sells a lot of formalwear during this period, in anticipation of Eid , the three-day celebration that marks the end of the month of fasting. "People don't want to wait until the last minute to buy their dress for the big holiday," she explains. "That's our major holiday." The Olympic athlete may have had to start her own fashion label because she wasn't seeing her needs met by mainstream retailers in the U.S., but Western companies are wising up to the business opportunity that is a modest consumer: A piece in Forbes from this earlier year dubbed this market "the next big thing" for fashion retail, citing a Reuters report titled "State of the Global Islamic Economy" that showed how Muslim shoppers spent around $243 billion on clothing in 2015—$44 billion of that going toward modest wear. The study concluded that the figure is expected to increase by over 50 percent by 2021. Fashion brands all over the price spectrum—from Dolce & Gabbana and DKNY to Uniqlo—have been wising up to this underserved demographic and have started producing collections specifically targeted at Muslim เสื้อครอบครัว สวย ๆ ig consumers, oftentimes timed to Ramadan. These attempts by non-Muslim brands to speak เสื้อคู่รัก พร้อมส่ง to what they consider to be a very valuable consumer aren't always executed in the best way, as one writer argued in response to Mango's 2016 Ramadan offering , which garnered a lot of attention last year, for Refinery29 . In a statement provided to Glamour, a spokesperson for the Spanish retailer explained that it has a department dedicated to "special collections" that has worked to "satisfy and cover the daily need of [consumers in Arabic countries] in their daily activities as well as the leisure ones." Because events like Ramadan and Adha are "very important dates on the Muslim calendar," the Spanish retailer has been designing capsules for consumers that observe those holidays for about a decade. These are meant to encompass various dressing needs that observant women have throughout the month—outfits for prayers, as well as look for iftars, ranging from relaxed caftans and leggings to fancier embellished and lace items.
For the original version including any supplementary images or video, visit http://www.glamour.com/story/modest-fashion-brands-ramadan-2017-trends
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