Saturday, August 25, 2018

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I thought I’d be able to just insert tokens where I wanted the database information inserted. For example, for “Office name: Texas Comptroller of Public Accounts”, I thought I’d be able to just type: since the corresponding field in the database is called office name. This would allow me to create one text box and pull in all of the data for the content section of the page. Instead, I had to insert 12 elements for each of these pages: one for each of the field labels and one for each of the data elements. In addition to being a lot more work to set up, there are two drawbacks to this: 1. Because each block is drag-and-drop and can be placed anywhere, there’s some seriously bloated HTML on my pages. 2. It’s not as intuitive for mobile conversion, especially if data elements are placed side-by-side. I had to change the design to work better on mobile.

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Microsoft Bing, Google Search Battle For Travel Segments

The Microsoft Bing study also suggests that the period from Memorial Day to September is the best time to ramp up search budgets. July is the highest month for clicks and searches. Whilesearches remain steady, clicks begin to fall in August. Specialty travel searches rose to 31% on mobile, and the remainder to desktop, during this time last year. Transportation and excursionsran up to 28% on mobile, and travel booking services and vacation packages both reached 25%.   In 2017 Activities received the highest clicks at 25% on Bing, followed by Cruises at 21%,lodging at 16%, Transportation at 13% and Air Suppliers at 6%.   In December, Google added a price tracking feature for flight and hotel searches. The searches come with tips when hotelroom rates fall or are higher than usual due to a sporting event like the U.S. Open surf event that takes place in Huntington Beach, California, July 28 through August 5. Google seems to gomore for the price-conscious consumer. The handy tool tells searchers in query results, but will also send an email when the person signs up for alerts, when hotels in a particular are offering dealssuch as 10% or 20% off their usual price.

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